Builders’ Merchants News – Häfele launches white paper on functional kitchen design

The results provide kitchen studios, designers and installers with guidance on how to capture more market share with functional and attractive kitchen designs.

Häfele UK has launched a new industry white paper revealing what drives homeowners’ buying decisions when it comes to their kitchens, to help studios and designers gain a competitive edge in the industry.

Earlier this year, Häfele undertook research with over 2,000 homeowners to explore today’s kitchens – what they are used for, key pain points, most desired or useful features and their everyday impact. on the owners.

The results have now been shared in the white paper, which was written in partnership with architect and designer Laura Jane Clark, to provide kitchen studios, designers and installers with guidance on how to capture a greater share market with great functional kitchen designs.

The launch of the white paper follows an exclusive online masterclass hosted by Clark for Häfele’s Studio Partners earlier in the month, with Clark having already given two presentations for Häfele at its stand at kbb 2022, at the Birmingham NEC in February.

Natalie Davenport, Head of Marketing at Häfele UK, said: “The way we use our kitchens is continually changing. Once a small addition to a home used only for cooking, kitchens are now the central hub filled with appliances, technology, and features to help households achieve multiple goals in space.

“Since March 2020 in particular, the way we use and inhabit our homes has transformed, but our research shows that in many cases kitchen design today is not maximized to help customers realize their ambitions for functionality and how they use their space.

“The results demonstrate that designing functional kitchens is an integral part of our way of life, and if kitchens are not delivered well, they can affect our well-being and mental health and negatively impact the way we interact with our homes.

“For example, while homeowners use their kitchen for everything, including socializing (26%), playrooms (11%) or makeshift offices (10%), one in five people don’t like their current kitchen, with poorly designed storage, limited space and poor layout cited as the top three bugbears.

“As a result, 21% of respondents said the next time they buy a kitchen they will shop around for the best feature for their budget – presenting the industry with a huge opportunity to improve their bottom line.

“Our commitment is to continue to innovate in the solutions, systems and services we offer to industry, and we want this white paper, written with Laura Jane Clark, to be an extension of that. We see it as a vital asset to anyone involved in creating kitchens, providing everything they might need to provide functional spaces for customers so they can enjoy beautiful spaces that meet their needs today, tomorrow and in the future. ”

The white paper is available for download here.