EarlySalary Celebrates 6th Anniversary and Recorded 6.1x Loan Disbursement Growth


Pune, Maharashtra, India:
India’s top rated lending app – EarlySalary, has seen 6.1x growth in assets under management since the first quarter of FY2021. EarlySalary has disbursed over Rs.5,400Cr since inception and now has 426 employees.

EarlySalary offers simple financing solutions for young, aspiring middle-income Indians, such as cash loans, personal loans, buy-it-now schemes and credit-linked cards with installments in just 10 minutes.

EarlySalary’s proprietary AI/ML credit risk analytics systems enable the company to effectively underwrite and manage a range of products from small loans to card products to deliver a personalized product offering tailored to its customers. customer segments and their credit needs. Additionally, with this robust risk rating system, EarlySalary has been able to offer a line of credit even to customers new to credit – a segment underserved by other financial service providers. More than 90% of the loans disbursed by the company are self-determined, which allows for faster loan disbursements.

Over the past year, the company has also made a foray into the affordability segment and introduced BNPL offerings to its customer segment. In a short time, hundreds of merchant partners in industries such as EdTech, HealthTech, e-commerce platforms and insurance companies have partnered with EarlySalary.

EarlySalary’s focus on customer focus has led to an industry-leading performance in customer reviews and established itself as one of the top-rated loan apps in the country with the highest rate of highest retention, and customer retention improves the lives of customers every day. The company is confidently emerging as a market leader in financial solutions for ambitious young Indian workers. It operates with a fully digitized and instantaneous decision-making system that enables its clients to borrow funds in seconds. Its affordable interest rates, instant processing and flexible repayment options make it a preferred credit option for its client.

Speaking on occasion, Sir. Akshay Mehrotra, co-founder and CEO of EarlySalarynoted, “At EarlySalary, we have succeeded in making digital credit possible and provide a seamless customer experience at affordable costs. EarlySalary aims to facilitate access to credit for India’s young digital-savvy generation, which is driving the major consumption of internet products and services. Over the past 6 years, we have built one of the largest FinTech consumer lending companies in India and have disbursed over 2.4 million loans. The company provided customer-centric products that met their needs and delighted them with better services. »


For that, Mr. Ashish Goyal, Co-Founder and CFO of EarlySalary added, “We have been able to exponentially grow our assets under management and are profitable. Our product facilitates changing consumer demands and significantly boosts consumer confidence in digital transactions. We strongly believe that the services provided will facilitate the changing demands of consumers and significantly boost their confidence in the digitization of monetary transactions..


During this 6-year journey, EarlySalary has touched the lives of millions and successfully helped many first-time working professionals. As consumer aspirations rise, EarlySalary hopes to cater to more and more consumers and become a preferred lender for all professionals in India. Over the years, the brand has taken many steps to provide an improved credit experience for customers.

About EarlySalary

EarlySalary is one of the leading consumer loan apps in India focused on young professionals. It is a financial ecosystem that enables the middle income group to improve their lifestyle. It has launched a host of financial products, instant short-term cash loans, long-term personal loans, Buy Now Pay Later plans and the SalaryCard. It offers a 100% digital loan application process that only takes seconds. The company has already disbursed nearly 2.4 million loans worth Rs. 5,400 crores.