Electrolux GRO – a future kitchen concept designed to help people eat more sustainably

Electrolux presents GRO*, a future concept aimed at reinventing the kitchen and enabling people to enjoy food in a way that is sustainable for health and the planet. Through a collection of modular solutions powered by advanced sensors and AI, based on the behavioral science and planetary diet of the EAT-Lancet report**, Electrolux has created a vision for a better future.

Food is not only the most critical factor in human health; the current food system has also seriously damaged the climate and our ecosystems. The way we eat, cook and shop must be transformed to sustain our planet.

“Electrolux has set an ambition to make healthy, sustainable food the preferred choice by 2030, and GRO is proof of that. By challenging conventional thinking of what a kitchen is, we’ve reimagined everything from the start – with the goal of helping to change behaviors by making planet-friendly eating easy and enjoyable through groundbreaking design,” says Tove Chevalleyhead of the innovation center of Electrolux.

The GRO concept is entirely driven by data and behavioral science, which has driven every design decision and every product feature in the kitchen system. It is also about exploring how kitchen products can contribute to a more sustainable diet. Inspired by experts, chefs, early adopters and thousands of consumers, GRO empowers people to act on key recommendations from the acclaimed EAT-Lancet report**, designed to meet people’s personal needs to transition to healthy eating. more sustainable.

“The way we currently produce food to feed the planet is tragically at the expense of the planet itself. Research shows that one important action we can take to change this is to drastically reduce the consumption of food from of animal origin in places where they are currently over- This will help ensure that enough healthy food can be produced for every person on the planet without destroying it Food must be elevated to a key solution by anyone who is serious about fighting against climate change and restore nature,” says Brent Loken, Global Food Scientist at WWF. Previously, Brent worked for EAT, where he was a lead author on the EAT-Lancet report.

With this in mind, Electrolux created the “jewel box”, a storage solution within the GRO kitchen system, encouraging people to eat less but better meat and explore new and diverse sources of protein.

There is also a global trend in the plant world to reinvent new dishes by mixing techniques and flavors to enhance the taste experience. The specific techniques previously used to prepare meat dishes are now part of the plant world. GRO’s “Nordic Smokehouse” allows people to smoke their ingredients at home, encouraging them to combine different flavors.

The concept’s digital platform will help visualize the user’s eating habits and planetary impact, providing personal goals, guidance and measuring progress over time. For example, advice on recipes, local produce and sustainable ingredients based on personalized taste, nutritional needs and what’s in the fridge, is also a service that GRO can provide.

GRO’s ideas form the basis of Electrolux product development with the aim that future products will be even better to support a more sustainable life.

“GRO is our vision of what a kitchen could look like. A vision that will inspire and guide our company’s innovations in the future, while pushing us to achieve our sustainability goals,” adds Chevalley.

Learn more about Electrolux GRO here: betterlivingelectrolux.com/gro

*Swedish for “push”.
**The EAT-Lancet report is the first comprehensive scientific examination of what constitutes healthy eating from a sustainable food system and what actions can support and accelerate food system transformation. The report was prepared by EAT and is an adapted summary of the Food in The Anthropocene Commission: the EAT-Lancet Commission on Healthy Diets sustainable food systems. The full Commission can be viewed online at thelancet.com/commissions/EAT.

For more information, please contact the Electrolux press hotline, +46 8 657 65 07.

Electrolux is a global home appliance leader that has been shaping life for the better for over 100 years. We are reimagining taste, care and wellness experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets each year. In 2021, Electrolux achieved sales of 126 billion Swedish crowns and employed 52,000 people worldwide. For more information, visit www.electroluxgroup.com

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