Here’s how this housewares store thrived and survived amid the pandemic
In the midst of a health crisis, Filipinos sought comfort from this unifier: food. Aspiring chefs and cooking enthusiasts have concocted exclusive dishes, researched and shared recipes, and posted their creations online. Thanks to this trend, Gourdo’s, a local family-owned housewares store, thrives and still survives.
The journey was not easy, but pent-up demand for food helped Gourdo’s fulfill its role of their customers.
From palace exploration to commercial innovation
Locked in at home, many people tried new recipes, cleaned out spice racks, pulled out pots and pans, and put them to good use. Exploration of the palace resumed at the height of the pandemic, bringing in food trends like baked sushi, dalgona coffee, and more.
The urge to explore the palace was at an all time high, so Gourdo stepped in and escalated. With the demand for cooking and other household essentials, the specialty store has adapted to the needs of consumers who have found pleasure in the art of cooking.
Susan San Miguel, General manager of Gourdo’s Inc., shares that Gourdo’s seeks to bring to the world [to Filipinos] the best of home cooking, entertaining and relaxation.
Gourdo’s is a specialty store not only for cookware and dishes, it’s also a great source of bedroom and bath essentials. Catering to a diverse clientele, the store’s products range from the most basic kitchen utensils to the hardest to find, with the guarantee of good quality at affordable prices.
Meeting needs to satisfy cravings
Doing everything online is one of the adjustments Gourdo made during the pandemic. According to San Miguel, their team had to put more effort into their online platforms and social media presence, in order to better reach virtually their customers in need of their product selection and services.
Besides their website, customers can now also purchase Gourdo’s products through Lazada, Shopee and Zalora. Since customers are all about practicality and convenience, they have also added delivery and payment options for consumers to choose from.
To better support its growing digital sales efforts, Gourdo’s also reviewed expanding their customer service team to offer orders over the phone and to respond to social media queries and other customer concerns.
For customers who still prefer in-store shopping, San Miguel explains that they have made sure to implement the necessary security measures in all of their stores, complying with mall requirements and performing regular checks. store sanitation.
For the love of local businesses
Besides the love for food, the love for local businesses is also vital for economic recovery. To help local businesses like Gourdo’s get back on their feet, BDO and American Express have collaborated to bring the Shop Small movement to the Philippines. By supporting local businesses, American Express cardholders can earn up to 5x the rewards *. Offer applies to every purchase made at participating Shop Small merchants using American Express cards issued by BDO through August 31, 2021.
Gourdo is fair one of the most 1,000 merchant locations, ranging from specialty stores to restaurants and retail stores. A variety of rewards, such as gift certificates, gadgets, appliances, airline miles, and more, can be redeemed for each reward point accumulated.
Ignite your love for food and create the desires of your palate with quality kitchen essentials from Gourdo. Support local with Small shop and make the difference.
For more information visit americanexpress.com.ph today.
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