Leftovers is our look at some of the product ideas that are popping up everywhere. Some are intriguing, some seem incredible, and some are the kind of ideas we never dreamed of. We can’t write about everything we receive, so here are some leftovers from our inboxes.
A Wicked (Kitchen) revisits vegetable ice cream
With their enviable nutrient profile and soil-enriching growth, it’s easy to say that lupine seeds are good. However, their starring role in a new line of plant-based ice creams and novelties also makes them mean.
After great success in the UK market, the plant-based powerhouse created by chef Wicked Foods brings its lupine ice cream in the USA. The new twist on plant-based treats comes in four pint flavors – vanilla, chocolate, mint chocolate chip and cookie dough – and three new ones – chocolate and red berry cones, white berry sticks and chocolate and almond sticks. These are now available at 2,200 Kroger stores, as well as several Kroger banners.
The frozen treats were formulated by Chad and Derek Sarno, the plant-based chef brothers behind the Wicked Kitchen phenomenon. The Sarno brothers also founded the plant-based seafood brand Good Catch and worked with retailers including Whole Foods and Britain’s Tesco.
During a virtual launch event this week, Derek Sarno outlined the three most important things he needs to see in herbal launches: taste, texture and experience.
“As someone who eats ice cream, but for me personally as a chef, I have to be able to provide an experience that I have enjoyed when I have eaten animals, because there is no compromise on this ice cream “, did he declare. “Texture is very important, whether I’m creating steaks with mushrooms or the creaminess of ice cream. And taste without aftertaste.
Derek Sarno said he landed on lupini bean as the base ingredient for ice cream because its texture was unparalleled, it had no aftertaste like other cream bases do. common herbal ice cream and that it was innovative.
Sweet and creamy desserts can be made from legumes, but they don’t taste like it. A Natural Products Expo West video shared at the virtual event shows consumers raving about the mouthfeel and similarity to dairy-based ice cream.
Lupini beans, native to the Mediterranean region, are a popular snack and ingredient in the cuisine of this region. Even though American consumers have become more interested in plant-based proteins, the legume has yet to make a huge breakthrough on this side of the Atlantic Ocean. Lupini beans are the star ingredient in Lupii’s high-protein snack bars, and Brami sells whole pickled beans for snacking, as well as bean-based dips. But so far, they haven’t made their debut in the limelight in big brand offerings.
The launch is another milestone for Wicked Kitchen, which arrived in the United States in July. And there’s plenty more to come from the company this year. CEO Pete Speranza said at the virtual event that Wicked Kitchen is expanding beyond Kroger stores and will be available in approximately 6,000 locations nationwide by the end of the summer. More frozen food is also on the way for American consumers. And Wicked Kitchen is planning an overseas expansion into Asia in the coming months.
“There is a change in the food system as a whole, and we want to be part of it,” Speranza said.
Kodiak sweetens its portfolio with the launch of cookies
Best known for its waffles and flapjacks, Kodiak Cakes hopes consumers will show a similar appetite for its new cookie offerings.
Kodiak Cakes said that, like its previous offerings, its thin and crispy cookies are made with real, nutrient-dense ingredients, including 100% whole grains. Each serving has 140 Calories and 5 grams of protein. They come in three flavors: Chocolate Chip, Chocolate Chip Nut, and Oatmeal Raisin.
“The cookie space, in particular, lacked a good whole grain/added protein option that you might feel better about eating,” said Brandon Porras, vice president of marketing at Kodiak Cakes, in an e-mail. mail. “We are a company that is laser-focused on putting better food options in the hands of as many consumers as possible. In order to pursue this goal, we will need to enter more categories beyond breakfast.
The new cookies will be sold at Kroger, Stop & Shop and online, as well as through other channels.
Kodiak is no stranger to the dessert and snack category. It previously launched protein-rich chocolate fudge brownie mix, birthday cake baking mix and Bear Bites crackers. It also offers power flourthe brand’s protein substitute for plain white flour.
“We’re certainly much better known for our breakfast products, but we’ve seen a lot of success in the snacks business over the past 1-2 years with our launch into graham cracker bites, crispy bars and chew bars,” Porras said. “Thin and Crispy Cookies is just the next expansion of our snacking space.”
Kodiak will compete against several competitors who have entered the category for the first time or have rolled out new products to complement existing products.
Mondelēz International acquired Tate’s Bake Shop, a brand best known for its premium bagged chocolate chip cookies, for about $500 million four years ago. And Birch Benders of Sovos Brands, which has made a name for itself with the best-selling pancake and waffle mix in the natural channel, announced that it was enter the category of cookies last month.
— Christopher Doering
Anheuser-Busch strengthens its range of sparkling drinks
Beer giant Anheuser-Busch is getting bolder with Neon Burst, its latest hard fizzy drink that targets a key consumer.
Neon Burst is available in two varieties: Punch Blast, a blend of tropical fruit flavors like pineapple, passion fruit and orange with raspberry, cherry and apple, and Grape Blowout, a combination of grape and citrus. The drinks contain 8% alcohol by volume with less than 5 grams of sugar and 170 calories per 12-ounce serving, according to a press release shared with Food Dive.
The new line is sold exclusively at convenience stores in 16-ounce cans in some states and 25-ounce cans nationwide. And it is adapted to the main consumer of convenience stores: men aged 18 to 25. According to Anheuser-Busch, the product is the perfect accompaniment to “a spontaneous Wednesday night playing video games” or “watching the game with your best friends.”
“When you evaluate what happens in a convenience store, you find that a highly engaged customer helps build full flavor, 6% to 8% [ABV] $1 drinks [billion] category,” Joanie Kwok, senior brand manager for Anheuser-Busch’s FMB portfolio, said in a statement. “We saw an opportunity to shake things up with this new product which is exactly what this evolving consumer is looking for right now.”
Neon Burst joins other brands in Anheuser-Busch’s growing Beyond Beer portfolio, which was launched in 2018 to tap into the growing segment of seltzer water, wine, spirits and soda-based beverages. malt. It also includes Margarita Tropical Punch, Cutwater Spirits, BABE wine and NÜTRL vodka seltzer.
The product launch comes as Anheuser-Busch’s top convenience beer brands struggle to gain traction. Premium domestic beer, a segment that includes Bud Light, continues to dominate convenience store alcoholic beverage sales, but growth has stalled in recent years. In 2021, domestic premium beer convenience store sales fell nearly 5%, and the Bud family of brands, with nearly 70% of the category’s dollar sales, saw its share fall. Meanwhile, sales of flavored malt drinks jumped 9%, according to IRI data shared by CSP Magazine. With Neon Burst, Anheuser-Busch is going where the growth is.
— Samantha Oller